Marketing is less about you and more about your ideal client population. And if you want to build a sustainable business that offers your therapy clients high-quality care, earns you a livable wage, and allows you to take care of yourself better than you could when you were working a 9 to 5 aka THRIVE, you need a website.
Otherwise, you can wave goodbye to your dream of decorating a lush therapy office, enjoying nights + weekends off, and building a *profitable* 6-figure practice.
Most therapy directories include hundreds, if not thousands, of options within a geographic region and despite having keywords and a search bar, to the average person, there’s not much differentiating your style of therapy from someone else’s. That’s why it is vital to put in the time, energy, and effort into crafting your therapy directory profile and NOT make a common mistake that most therapists make when crafting an online presence.
The Summer Slump is a seasonal occurrence that some (not all) therapists in private practice experience when less and less people are scheduling therapy appointments. This includes potential and current therapy clients. And this is a good place to start especially if this is the first time you’ve considered making data-driven decisions in your practice.
Let’s elevate your business acumen by making the land (and language) of entrepreneurship more accessible and less intimidating. Here’s a list of Business Buzzwords, Marketing ABCs, and Private Practice terms and phrases that I’ve redefined for you in an effort to help you feel more confident as a therapist in private practice as you ethically blend your clinical skills with entrepreneurship.
There are several moments in your ideal client’s path to therapy where they may second guess their decision to reach out for help. And if it’s difficult to get in touch with you, or there’s a ton of barriers to move from where they are to where they want to be, they might give up and go to someone else’s website or worse, lose steam all together.
The simplest way to spend less time marketing your private practice is to repurpose your content. You know those creative moments ebb and flow in relationship to what’s happening for you beyond the session, so don’t let another day pass by before you start putting into place the simplest way to save more time and conserve your energy. Besides wouldn’t you rather be doing something else with your time than trying to figure out what to say next. Good news is you don’t have to!
Keep in mind that although we have been blessed with the gift of gab and enjoy making space for people’s lived experiences, that doesn’t mean the lovely person reaching out for a therapy consultation is as comfortable or confident with that space as you are. So, here’s one simple, time-saving strategy you can implement to prevent no-shows from happening during therapy consultations.
I had a blast talking all about therapy consultations with Allison Puryear on the Abundant Practice Podcast Check out the complete episode below and don’t hesitate to let me know what you think! If you’ve found this helpful, share it with a friend or sign up for the newsletter, where I deliver strategic guidance just […]
There are tons of therapists that are not using all the available tools and resources that are at their disposable to market their private practice. But, if someone told you that you could market your private practice to thousands of people with little to no investment of time, energy, and effort, would you do it