How to Use Therapy Directories to Reach Your Ideal Clients

August 5, 2022

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I'm Aisha — private practice strategist for mental health therapists looking to ethically blend their clinical skills with entreprenuership without burnout. 

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When a potential client sets out to find a therapist, using a therapy directory can be very intimidating.

Most therapy directories include hundreds, if not thousands, of options within a geographic region and despite having keywords and a search bar, to the average person, there’s not much differentiating your style of therapy from someone else’s.

That’s why it is vital to put in the time, energy, and effort into crafting your therapy directory profile and NOT make a common mistake that most therapists make when crafting an online presence.


Marketing. You can’t escape it.

It’s important to view your therapy directory profile for what it is…. A Marketing Tool.

Just like all the tools and techniques, we’ve discussed in previous blogs,

Anytime you’re attempting to connect with your ideal client, you’re attempting to boost up your KLT Factor aka “Know Like and Trust” and marketing your practice is the primary way to do just that.

Don’t forget, that the most common thread to marketing any business, including your private practice, is to communicate what you’re offering, who you serve, and how you can help.


Use a little less “I” and little more “you”

When drafting the words aka your copy, you want to write in a way that might feel odd at first but trust me, it works.

I felt awkward AF when I was told to write my copy as if I was talking to them IRL but I decided to give this technique a test-drive and it hasn’t failed me yet.

When writing your copy, resist the urge to insert too much yourself into the picture and talk to your ideal client.

For example, instead of saying,

“I can help you gain more clarity about…”

Say this,

“If you’re ready to feel more clarity about…”

Just the simple, switcheroo of focusing on them not you, you’re leaving room for your ideal client to feel seen and heard and setting the stage for what it will be like when they join you in session.



The hardest part about being in private practice is some of what you learned in graduate school applies very nicely into our role as an entrepreneur AND some of things you need to apply are completely new.

Try and view the unfamiliar experience of entrepreneurship with a beginner’s mind, one that is curious, courageous, and creative.

It's not much of a stretch because these three elements already exist within you.

Is running a business hella scary and difficult at times?

You bet!

And over time, will running a business become more familiar and effortless overtime?

Yes, it will but only if you give yourself the opportunity to “Take Chances and Make Mistakes” #MsFrizzle4Life


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