Aisha Shabazz, Author at aisharshabazz.com

honest commentary about all things
career, business, & life

Private Practice Musings :
The Blog

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Let’s elevate your business acumen by making the land (and language) of entrepreneurship more accessible and less intimidating. Here’s a list of Business Buzzwords, Marketing ABCs, and Private Practice terms and phrases that I’ve redefined for you in an effort to help you feel more confident as a therapist in private practice as you ethically blend your clinical skills with entrepreneurship.

Marketing ABCs & Business Buzzwords – Demystified and Redefined

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The simplest way to spend less time marketing your private practice is to repurpose your content. You know those creative moments ebb and flow in relationship to what’s happening for you beyond the session, so don’t let another day pass by before you start putting into place the simplest way to save more time and conserve your energy. Besides wouldn’t you rather be doing something else with your time than trying to figure out what to say next. Good news is you don’t have to!

#1 Way Therapists Can Save Time Marketing Their Private Practice

Marketing

Pink and Yellow post it notes spelling out Marketing Content

Keep in mind that although we have been blessed with the gift of gab and enjoy making space for people’s lived experiences, that doesn’t mean the lovely person reaching out for a therapy consultation is as comfortable or confident with that space as you are. So, here’s one simple, time-saving strategy you can implement to prevent no-shows from happening during therapy consultations.

How to Reduce No-Shows during Therapy Consultations

Caseload

I had a blast talking all about therapy consultations with Allison Puryear on the Abundant Practice Podcast Check out the complete episode below and don’t hesitate to let me know what you think! If you’ve found this helpful, share it with a friend or sign up for the newsletter, where I deliver strategic guidance just […]

What can private practice therapists do to increase their social proof? In comparison to businesses outside the healthcare industry, when it comes to marketing a private practice, therapists are somewhat limited in how far they can go to attract their ideal client. Beyond the healthcare industry, entrepreneurs can request testimonials from their clients and place […]

How to Increase Your Social Proof : Part 1

Marketing

Rose Gold Laptop

Fear-based decision making is one of the many things that can lead to the demise of your private practice. And It’s easy to fall into the trappings of fear-based decision making. Chances are your toxic employer of the past made decisions that way, but you don’t have to be a product of your past. Remember why you started your private practice in the first place – to help people.

How to Take Time Off without the Guilt Trip/ / Part 1 : What Are You Afraid Of?

Schedule

Marketing is Necessary is an evolving collection inspired by the lessons, musings, and insights gained during the 2021 Traffic & Conversions Summit hosted by Digital Marketer This was my first year attending this action-packed conference and frankly, it was an amazing investment in my professional development as an entrepreneur and private practice creator. As you […]

You’re constantly fantasizing about how great it’s going to feel when you start your own private practice and have the chance to make your own schedule, earn a livable wage, and have a manageable caseload.

Well, before you put in your 2 weeks-notice, here’s the #1 thing I recommend that all aspiring private practice creators do before quitting their 9 to 5 for full time private practice.

#1 Thing to-do BEFORE Quitting Your 9-5 & Starting a Full-Time Private Practice

Finances